Unlock the secrets to 7-figure online businesses.

Dive into our database of 4,000+ case studies and learn how ordinary people built extraordinary companies.

User
User
User
User

Joined by 50,000+ entrepreneurs

Revenue

$105

Tap card to view next story

Starter Story Case Studies

The Cereal Box Billionaires: How Airbnb Survived on $40
Case Studies Jan 2026

The Cereal Box Billionaires: How Airbnb Survived on $40

  • Launch 1: Nobody noticed.
  • Launch 2: Nobody noticed.
  • Launch 3: They launched at the SXSW festival. Only two people booked a room. (And one of them was Brian).
Destiny Merie Destiny Merie
Read Story
The Trillion-Dollar Bet: How NVIDIA Was Born in a Diner
Case Studies Jan 2026

The Trillion-Dollar Bet: How NVIDIA Was Born in a Diner

  • The Result: It was expensive, proprietary, and incompatible with the new standard Microsoft was building (DirectX).
  • The Fallout: Sales tanked. Developers hated it. The company was bleeding cash.
  • If the chip worked, they survived.
Destiny Merie Destiny Merie
Read Story
Boring Parking Lot Business Makes $650k/Year
Case Studies Jan 2026

Boring Parking Lot Business Makes $650k/Year

  • Average Contract: $600 per month for a small strip mall.
  • Frequency: Daily service (30 days/month).
  • Time Required: 10–15 minutes per visit (on foot).
Destiny Merie Destiny Merie
Read Story

Brand Story Deep Dives

The Ultimate Revenge: How an Insult Created Lamborghini
Brand Story Jan 2026

The Ultimate Revenge: How an Insult Created Lamborghini

  • At a Glance: The Spite Stats | Metric | Details | | :--- | :--- | | The Outsider | Ferruccio Lamborghini | | The "King" | Enzo Ferrari | | The Spark | A broken clutch & a rude insult | | The Innovation | Putting a tractor clutch in a race car | | The Result | Creating the world's first "Supercar" (The Miura) | The Hook: The $10 Clutch in a $10,000 Car In 1958, Ferruccio Lamborghini was a wealthy man
  • He wasn't royalty, and he wasn't a race car driver
  • He was a mechanic
Destiny Merie Destiny Merie
Read Story
The Cup of Coffee That Healed a Broken Family: How Trauma Built the Starbucks Empire
Brand Story Jan 2026

The Cup of Coffee That Healed a Broken Family: How Trauma Built the Starbucks Empire

  • At a Glance: The Hustle Stats | Metric | Details || :--- | :--- || Visionary | Howard Schultz || Original Product | Whole beans only (No cups of coffee) || The "Low Point" | 217 investors said "No" to the idea || The Risk | Closing 7,100 stores simultaneously in 2008 || The Result | 35,000+ Stores & $100B+ Valuation | Most people think Starbucks was built on roasted beans and caffeine
  • They are wrong
  • Starbucks was built on the memory of a broken man lying on a couch in the Brooklyn projects, staring at the ceiling with a cast on his leg, wondering how he would feed his children
Destiny Merie Destiny Merie
Read Story
From "Idiocracy" to Icon: The Incredible Turnaround Story of Crocs
Brand Story Jan 2026

From "Idiocracy" to Icon: The Incredible Turnaround Story of Crocs

  • At a Glance: The Brand Profile | Metric | Details | | :--- | :--- | | Founders | Scott Seamans, Lyndon "Duke" Hanson, George Boedecker Jr
  • | | Founded | 2002 (Boulder, Colorado) | | The "Product" | The "Beach" Clog (made of Croslite foam) | | The Low Point | Near bankruptcy in 2008-2009 | | The Turning Point | Embracing the "ugly" and focusing on personalization (Jibbitz) | | Current Status | A $6+ Billion Global Fashion Powerhouse | The Hook: The Shoe Everyone Loved to Hate In 2006, if you wore Crocs in public, you were making a statement
  • And that statement was usually, "I have given up
Destiny Merie Destiny Merie
Read Story

Finance & Investment

The Battle of the Trillions: Vanguard vs. Fidelity vs. Schwab (2026 Showdown)
Case Studies Jan 2026

The Battle of the Trillions: Vanguard vs. Fidelity vs. Schwab (2026 Showdown)

  • Fidelity 🏆Fidelity is the clear winner here. They realized early on that young people hate ugly apps. Their mobile app is fast, intuitive, and offers a "Beta Experience" that looks like Robinhood but is backed by a powerhouse. You can buy $1 of Nvidia or Tesla easily.
  • Charles SchwabSchwab is the "professional" choice. It bought TD Ameritrade (and the famous Thinkorswim platform), making it the king for technical analysis. However, the standard app can feel a bit like a spreadsheet. It’s powerful, but not "fun."
  • VanguardVanguard is a non-profit cooperative owned by its funds. They don't care about looking cool. Their app is notoriously clunky. It is designed for the person who buys an index fund once a year and closes the app. If you want to trade daily, Vanguard will frustrate you.\
Destiny Merie Destiny Merie
Read Story
How to Invest Your First $1,000 Without Losing Sleep (2026 Guide)
Case Studies Jan 2026

How to Invest Your First $1,000 Without Losing Sleep (2026 Guide)

  • If Apple goes down but Amazon goes up? You’re fine.
  • If one company goes bankrupt? You’re fine.
  • The Secret Weapon: Do not just buy it in a normal brokerage account. Open a Roth IRA.
Destiny Merie Destiny Merie
Read Story
Stop Losing Money: The Ultimate High-Yield Savings Strategy (2026)
Case Studies Jan 2026

Stop Losing Money: The Ultimate High-Yield Savings Strategy (2026)

  • In a Traditional Bank (0.01%): You earn $2 per year. (Yes, two dollars).
  • In a HYSA (4.50%): You earn $900 per year.
  • In the USA: Look for FDIC Insurance. This protects your money up to $250,000 if the bank fails.
Destiny Merie Destiny Merie
Read Story
MemberMemberMemberMemberMember
+5k

Over 5,000 more case studies live there...

Join the elite circle of modern founders