Starter Story

Analyst Breakdown

• Launch 1: Nobody noticed.
• Launch 2: Nobody noticed.
• Launch 3: They launched at the SXSW festival. Only two people booked a room. (And one of them was Brian).

Analyst Breakdown

• The Result: It was expensive, proprietary, and incompatible with the new standard Microsoft was building (DirectX).
• The Fallout: Sales tanked. Developers hated it. The company was bleeding cash.
• If the chip worked, they survived.

Analyst Breakdown

• Average Contract: $600 per month for a small strip mall.
• Frequency: Daily service (30 days/month).
• Time Required: 10–15 minutes per visit (on foot).