How To Track Offline Conversions From Your Google Ads
For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture …
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Semantic Search With Vectors
If you’ve been following the latest news in search, you’ve probably heard about vector search. And you may have even …
How To Write Helpful Content With Topic Modeling & Topic Clusters
This post was sponsored by MarketMuse. The opinions expressed in this article are the sponsor’s own. Wondering how to tackle …
Google Explains Alt Text for Logos & Buttons
In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discuss the best way to handle …
Transparent & Value Driven [Podcast]
Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, …
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and …
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party …
Your Guide To Quickly Growing Followers
Dance challenges, teenage crooners, pranks, and quick entertainment. That’s what you think of when you mention TikTok. So, why is …
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads …
Research Finds Evidence Of User Dissatisfaction With Google Results
New research published by SEMRush indicates that a certain percentage of people searching on Google “aren’t satisfied with the results… …