Snapchat Rolls Out More Ads Certification Courses
Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. …
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Google Webmasters Rebrands As ‘Google Search Central’
Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick …
Search Ad Spending is Growing in 2020 Despite Pandemic
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate …
5 Things You Should Know Before Buying SEO Software
If there is a topic that I know anything about, it’s rank tracking and SEO tools. Being the former CMO …
10 Important PPC Trends to Watch in 2021
In a normal year, PPC marketing is fairly unpredictable. But 2020 was anything but a normal year. Last year, nobody …
Spotify Expanding Podcast Advertising Options
Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters. …
Core Web Vitals Becoming Ranking Signals in May 2021
Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine …
How to Turn SEO Into a Measurable Revenue Generator
Are you tired of constantly defending your SEO budget to the C-suite? On November 4, I moderated a Search Engine …
8 On-Page Optimization Techniques that Google Hates
In the past, a wide range of black hat SEO techniques proved to be successful in the short-term. However, they …
YouTube Reveals New Details About its Algorithm
New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for …