How to Understand Your Audience’s Search Behavior
Trend analysis has always been a big part of marketing. Understanding the underlying causes of your target audience’s decision making, …
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The Future of SEO Lies in the “Messy Middle” of the Purchase Journey
I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy …
Google’s John Mueller on Proper Use of Paywall Markup
Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web …
10 Reasons Why SEO Doesn’t Work
As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I …
Google Tests Interactive Search Results
Google is testing a new kind of search engine results pages (SERPs) that contain interactive elements that hide and reveal …
Keyword-Heavy Titles Not Against Our Guidelines
Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against …
Google Structured Data Testing Tool Lives On At New Domain
Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will …
Learn how to Improve PPC and Paid Social Results in 2021 at SEJ eSummit
TL;DR: Register now for Search Engine Journal eSummit, happening on January 12-13, 2021. Our PPC and Paid Social sessions at …
How to Stop a Webpage from Ranking (Without Deleting It)
Today’s Ask an SEO question comes from Janet in Brisbane. Janet asks: “How do I stop a webpage from ranking …
How to Benefit from “SEO Power” of Links to Old Press Release Pages?
The person asking the question stated that they have a large amount of press releases that have accumulated inbound links …