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The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]

Published

3 months ago

November 8, 2022

Destiny Marie

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Ready to take your PPC strategy to the next level in 2023?

Your first step is staying up-to-date on the most important PPC trends.

This ebook is filled with the insights you need to succeed in pay-per-click advertising next year.

We interviewed 22 top PPC marketing experts to learn what trends in 2023 will have the most impact in paid media – paid search, paid social, remarketing, and more.

In PPC Trends 2023, you’ll find out which PPC trends will dominate the year. Then, you’ll be able to use your newfound knowledge to plan your strategy.

Download it here.

In this ebook, you’ll discover the PPC trends that will matter the most in 2023:

AI & machine learning: loss of control but opportunities to focus on other things.
Attribution & conversion tracking: continuing changes make these even more complicated, difficult, and important in terms of providing and proving value.
Technical skill & knowledge of PPC “levers“ will be less important than strategy, teams, and people.
Inflation/expense increases in CPCs, especially in industries hit hard by the pandemic that are now coming back into demand.
Refocus on first-party data.
New platforms: TikTok, Metaverse, etc.
And more.

This guide is packed with unfiltered wisdom and tips straight from the experts about how to succeed in PPC in 2023.

Read insights from these experts:

Andrea Atzori
Ashwin Balakrishnan
Jonathan Befort
Ilya Cherepakhin
Jon Lee Clark
Akvilė DeFazio
Amalia Fowler
Amy Hebdon
Navah Hopkins
Timothy Jensen
Sean Johnston
Jonathan Kagan
Aaron Levy
Melissa Mackey
Alex Macura
Corey Morris
Brooke Osmundson
Lisa Raehsler
Christos Stavropoulos
Laurel Teuscher
Ben Wood
Jason Zotara

Get your copy of the PPC Trends 2023 ebook now.

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